Shows some history a nice

Gerber Knives history


Gerber Legendary Blades is a maker of consumer knives and multitools headquartered in Tigard, Oregon. Gerber is a sub-division of Fiskars Brands Inc, and was originally established in 1939 by Pete Gerber.

After 70 years of making quality blades and tools, the Gerber brand was feeling dated. The management felt that a refresh and reintroduction was needed in the face of increased pressure from competitors both foreign and domestic.

Gerber Legendary Blades came to us to freshen their brand identity and messaging, as well as enhance their limited digital presence.

Approach
We created new positioning for the brand, focusing on the idea of fending for yourself. Along with this brand, new packaging, a series of print ads, and a robust digital presence were developed. A series of online promotions helped reintroduce the brand.

Results
Building off of the groundwork we laid, Gerber Gear now has nearly 350, 000 Facebook fans. They continue to follow the path we created, building on their already strong reputation with a solid digital following.



Share this article





Related Posts


Gerber Knives, Multi Tool
Gerber Knives, Multi Tool
Gerber Knives logo
Gerber Knives logo

Latest Posts
Best Firearms in the World
Best Firearms…
FN F2 is best suited for both those who…
Antique Guns value
Antique Guns…
Indeed, the first question a pawnbroker…
Fighting Swords
Fighting Swords
Sword Fighting is Not What You Think…
Colt arms.com
Colt arms.com
The Colt Government 1911 A1 is the classic…
Gerber Folding Pocket Knives
Gerber Folding…
Best knife ever! Pop in a new blade whenever…
Search
Featured posts
  • How to open Gerber Multi tools?
  • Gerber Knives, Multi Tool
  • Gerber Knives logo
  • Gerber Knives website
  • Gerber Knives headquarters
  • Old Gerber Knives
  • Best Gerber Knives
  • Knives Gerber
  • Where to Gerber Knives?
Copyright © 2024 l bndknives.com. All rights reserved.